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Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.

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The CRM Manager - Onboarding is responsible for designing, implementing, and optimizing strategies that drive successful customer onboarding journeys.

 

The role focuses on building strong relationships with new customers from the first point of contact, ensuring a seamless onboarding experience that fosters engagement and maximizes lifetime value.

 

This position requires a deep understanding of customer segmentation, lifecycle marketing, and CRM tools, along with a data-driven approach to deliver impactful onboarding campaigns.

Key Responsibilities:

  • Design and implement comprehensive onboarding strategies to engage, educate, and retain new customers from their first interaction.
  • Create and manage multi-channel onboarding campaigns (email, SMS, push notifications) to welcome, educate, and activate new customers.
  • Define key stages of the customer onboarding journey and create automated workflows to move customers through these stages.
  • Utilize customer data to build personalized onboarding experiences tailored to different segments, ensuring relevance and maximizing impact.
  • Monitor and analyze the performance of onboarding campaigns, using key metrics such as activation rates, churn, and early-stage retention.
  • Work closely with Product, Marketing, and Customer Support teams to ensure the onboarding process is seamless and aligned with overall customer experience goals.
  • Conduct regular testing to identify the most effective communication strategies and continuously optimize messaging and onboarding touchpoints.

Skills & Experience required:

  • 3+ years in a CRM, Lifecycle Marketing, or Customer Engagement role, preferably in the iGaming or Sportsbook industry.
  • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Excellent written and verbal communication skills, with experience in content creation for customer-facing communications.
  • A strong understanding of customer behavior and how to create onboarding journeys that cater to various personas and preferences.

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